From the newsletter ~ Client Chat with Kingscliff Beach & Bowls Club

We spoke with Ali from Kingscliff Beach & Bowls Club about their newly installed Digital Menu Boards.

With this, plus now having star chef Matthew Kemp on board, their Club is truly setting themselves apart from the local competition.

Why did you implement Digital Menu Boards?
Our bistro was undergoing a “soft renovation” including some minor structural changes, and we were wanting to incorporate a fresh and modern design with something that was engaging to the customer.

How have Digital Menu Boards changed your business?
Our Digital Menu Boards, five in total, make a massive impact when you walk into the bistro, in fact you can see them from the other end of the Club! In doing so, customers are drawn to them from all areas of the Club. The digital nature of the menu boards allows us to change content, use high impact visuals and “suggestive sell” to our customers. Whilst our text is static, our imagery is animated which engages the customer and offers a point of difference from other Clubs in the area.

How did you go about designing your Digital Menu Board content?
We held a photoshoot with Prendi so we could capture our most popular dishes and incorporate them into the design of our menu boards.

How often are you updating your Digital Menu Board content?
At this stage our menu content, across four of the five boards, has not required any changes however, this is about to change. Our fifth screen, which we use for promotional menu items and “suggestive sell” dishes, however, is changed on a weekly basis. We have a series of high impact visuals advertising menu items, desserts and weekly specials on a loop to entice customers… as the old saying goes, you eat with your eyes!

What do you think is one of the biggest misconceptions around Digital Menu Boards?
I actually think there might be two misconceptions that could deter users: 1) Cost; and 2) User Management. After the initial costs in purchasing the screens and setting up the menu, the systems are actually quite cost-effective. With traditional boards, if you are wanting to make changes to your menu or even adjust pricing you need to order a brand new menu board, however, with Digital Menu Boards, changes can be made in an instant and with no cost incurred. In relation to user management, the Content Management Software provided by Prendi, Fusion Signage, is user friendly and can be used remotely allowing for changes to be made off-premise.

One tip for similar businesses looking to implement Digital Menu Boards?
Definitely invest in a photoshoot, don’t underestimate the power and impact of good images.