Global fashion icon and luxury retail brand, Vera Wang, recently partnered with Prendi to create a digital solution that would enhance the shopping experience of brides-to-be. From initial concept through to deployment, our team helped to enhance their brand experience.
The touchscreen application prompts customers to fill in a questionnaire to identify her preferences from four distinct profiles – modern, traditional, romantic or individualist. After they complete this they are presented with a curated list of products from Vera Wang’s latest collection, Elements of Style. This personalised offering includes flatware, dinnerware, giftware, stemware plus accessories. The bride-to-be can easily browse this offering, compare and even email their selection to themselves or others as part of their gift registry. And through Prendi analytics, Vera Wang can continually update the content to ensure the solution evolves with the brand and expectations of the customer.
As time is of the essence, particularly when it comes to in-store engagement, diversifying the customer service will not only increase the potential for sales conversion but also encourage brand advocacy and ongoing loyalty. Empowering the customer with digital solutions in-store can be the difference between retention and defection.
Prendi is continuing to work with the New-York based team to ensure the touchscreen applications are in line with their latest campaigns and provide a meaningful platform for shoppers.
To learn how Prendi can help enhance your brand experience, get in touch today at contact@prendi.com.au.
Leave a Reply