Retail Buzz: Digital Configurators

As a retailer, staying up to date with the latest technology can have a big impact on simplifying the sales process and enhancing the consumers overall in-store experience.

This is why in early 2013, Choices Flooring, Australia’s leading flooring retailer, sought out a professional digital solutions provider, Prendi, to create an interactive, in-store experience. A first in Australasia, the solution was a custom digital configurator mounted on a purpose built inspiration wall, which Choices Flooring aptly named the Inspiration Station. You can read more on the initial solution here. Over the past two years, the Inspiration Station has undergone strategic development to further enhance the in-store consumer experience, which is one of the most important elements of any successful digital installation and one of the keys to Choices Flooring’s success.

The latest development is Your Floor, which allows consumers to view over 2,200 different flooring options across carpet, timber, bamboo, laminate, luxury vinyl and tiles in an image of their own home. It may seem like a difficult process, but they have made it quite simple – check it out below.


Consumers are accustomed to interacting with digital solutions and smart devices, in fact, according to MIT Technology Review the consumer of today is embracing technology at a faster pace than ever before. In order to stay connected to their consumers, retailers must bridge the gap between this consumer expectation and the in-store experience.

This is exacting what Choices Flooring identified. GM – Marketing, Jason Verstak stated, in a previous interview with Prendi, that the flooring industry is very old-fashioned and that Choices Flooring needed to become more relevant and in-touch with consumer expectations.

The Inspiration Stations were developed to ensure technology was brought in-store to assist sales people and consumers alike. Since launching Version 1 of the Inspiration Station in August 2013 (now currently up to Version 4), a recent market survey has shown that 9 out of 10 consumers would return to their store to use the technology, creating a unique point‐of‐difference for Choices Flooring.

The Inspiration Station is not only a first for the retail flooring industry, but is a first in Australasia.

Custom digital configurators can be built for any industry and any brand, with the help of a professional digital solutions provider.

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