Prendi has helped Mecca Maxima enter the digital realm by adding digital signage and creating custom interactive applications.
After attending The Digital Future of Retail, an online webinar with our Managing Director / Owner, James Ingram, MECCA Brands made contact with us to begin the process of integrating digital in-store.
Prendi was asked to come up with interactive digital innovations that can be used in a retail environment
as well as digital signage configurations that can be used across multiple stores.
– MECCA Selfie Studio
– ‘How-To’ Touchscreens
– Standard Digital Signage
We also handled deployment of all hardware and software.
Customers can share photos and GIFs taken in store.
MECCA’s front-row glamour is taken to new heights with the ‘Selfie Studio’, enabling shoppers a fun way to go social with their in-store experience. Within a photo booth station – the interactive display prompts individuals and groups to “step into their most flattering light”, taking snaps and personalising the
filters and GIFs before sharing online. The selfie station combines a custom enclosure, lighting and camera with a touchscreen application. Our team at Prendi handled all interactive application development and hardware deployment for the Selfie Studio.
Step by step instructions for make up application.
MECCA has made accessing product information a more seamless experience by introducing their popular #MECCABeautyJunkie YouTube videos into the in-store environment. Built into the Beauty Bars located at the centre of the store,
the 10” displays enable customers to view and simultaneously try products prior to purchase. The application features a range of different make-up techniques, making the in-store experience more informative and seamless.
Multiple video walls and single screens for animated content.
Prendi was in charge of installing screens in different configurations to show custom animated content to enhance their brand and messaging.
Multiple layouts were decided on and reused across multiple stores to allow ease of creating content, and drive digital engagement in-store.