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What do you think is one of the biggest misconceptions about digital signage Content? “That digital Content is just another poster – it’s such a waste. Our lives aren’t static so why should the Content be? Nothing frustrates me more than when you walk into a retailer and they have a static digital image. Yes it’s brighter and bolder but even simple movements can engage viewers and bring the products to life.” Read this full interview with Steph from Diversified Communications, here: [Link in Bio] bit.ly/2usxSet ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
To ensure your digital signage is successful, guess what; you need good Content. This doesn’t mean using your TV ad, your print designs or your social media content as they are. Digital signage is a different medium, with different objectives and outcomes. Your message, duration and design must change dependant on where your screen is positioned and what you want your audience to take away from it. At Prendi, we’re experts at nutting out these details and helping you with a Digital Signage Content Strategy customised for your business. Get in touch. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
In the events & exhibitions industry, good Content starts with pre-show marketing (online videos & advertisements) and is carried through to showfloor digital signage. If you have static graphic designs, such as posters or e-newsletters, we can take these elements and animate them to life. Then, carrying these videos through to your onsite signage will create relevance from what your audience sees before the show, to what they experience on the day. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
The more Content assets you have, the easier it is to create good digital signage Content. This can be in the way of videos (4k or HD is ideal), photos, brand guides, logos, fonts – the more you have, the better. For this Digital Menu Board Content, @brio_emporium provided us with their high-quality photography, plus their brand guide, logos and fonts. For Digital Menu Boards, good photography is key! Plus it makes the design & animation that we do, much quicker and therefore more cost-effective. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
We’ve put together our top three tips to help determine the right Content for you. Because, having digital signage installed is pointless if you don’t have the right Content to bring it to life. Read on here: [Link in Bio] https://bit.ly/2HwqTtK ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Content design isn’t always front-end facing. We often create custom back-end portals to make the updating of Content easier for our clients, in the background. We created this back-end Dynamic Pricing Portal, giving Subway the ability to manage their content on a national level, while giving the power to each franchise to update their own pricing. Custom back-end portals are also handy for allowing clients to update their photos, videos and text themselves. This might be on a large-scale like The Wonder Room interactive application, or for a more standard digital signage solution such as Digital Menu Boards. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Chris’ brilliant character designs and bold colours make his animation stand out from the crowd, as he moves between different styles. We love it, check it out. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Content is King. At Prendi, we are one of the few who live this mantra. We’re experts in animation, motion graphics, 3D design and interactive development; passionate about bringing your digital signage, social media or other marketing channels to life with good content. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Give your digital signage some love; make your screens look and feel sexy with good Content. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
As with anything, there are many different levels of Content quality available. Think watching a movie: there are blockbusters, and there are home movies. Your digital signage Content quality should firstly be determined by the impact required, and by your budget. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Good Content should be complemented by a good Content Management System (CMS). Having the ability to easily update, manage and schedule your content remotely from anywhere is ideal. And having the ability to do that quickly using software that even your grandma could use, is even better. That’s why we recommend Fusion Signage, the easiest and most affordable CMS on the market. Check it out at fusionsignage.com.au ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Tech Trends ~ ft. Galaxy Fold by Samsung According to @samsungau, the #GalaxyFold is their most significant leap forward. “We didn’t just change the shape of the phone, we changed the shape of tomorrow.” And with advancements in technology such as this comes new ways of presenting Content. This means we’ll soon be able to create Content suited for not only one device, but multiple in one. Imagine your social media content is first seen on the traditional size, with a prompt to “Unfold to see more”... Your story then flows over to the larger, unfolded device, heightening the level of engagement and providing new opportunities for delivering Content. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
We’re loving the effort @henriquebarone puts into his frame by frame animation style. Help us show him some love. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
Our freshly appointed Senior Motion Designer, Sean, gives some insight into his appreciation of good Content. Check it out here: [Link in Bio] https://bit.ly/2XXeTGG ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
The weird and wonderful is what drives us. We’re specialists in creating custom memorable experiences that truly bring brands to life; cue our interactive & experiential Content. It’s our true love. Click here to see some of our Interactive & Experiential Content: [Link in Bio] http://bit.do/prendi Featuring: @harborddiggers @choicesflooring, @allsaintsanglicanschool, @sheldoncollege Interactive Content Development:@prendi.digital ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
If you take one thing from our month of Content insights, take this; Your end-user doesn't care about your investment in hardware, what brand you chose or what software is running it. They only care about what they see, and how it relates to them; they only care about your Content. #sorrynotsorry ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
What is good Content? Jason Wainwright from All Saints Anglican School on the Gold Coast, Australia, says: ・ “In an education setting, good content is the difference between users responding with ‘attention + concentration’ or its opposite, ‘rejection + ghosting’. I believe many sectors make the mistake of over emphasising new hardware and the freshness of its technology. While this is an important factor, more essential is the content options the tech makes possible. The human mind’s attention span is short – it bores easily and it craves change. Good content captures minds for longer. It is dynamic, intriguing and can take any form – storytelling, data, visual, confrontational, emotional, challenging. Good content is as psychologically, intellectually and creatively capable as its intended recipients are. Good content opens a dialogue.” ・ Read more of this incredible interview here: [Link in Bio] https://bit.ly/2XHR4lN ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content
The type of Content you implement can be almost anything depending on your needs. From simple digital signage used to replace posters, through to high-end animations, custom interactive applications, educational & sales tools, digital menu boards, augmented reality, projection – the possibilities are endless. ・ ・ digital signage & design agency 🖥️💫 prendi.com.au march theme: content
We created this suite of motivational and futuristic animations for @integrate_expo, working from their supplied static artwork & logos. ・ ・ digital signage & design agency 🖥️💫 prendi.com.au march theme: content
What is Content? What Content is depends on your business, and your industry, but it is essentially anything that you display on your screen (or projector, or videowall, etc.) to engage, entertain and inform your audience. As seen here, in the digital signage world, the Content is powered by your hardware, including: display (i.e. a screen, videowall, projector, etc.), media player / CMS, mount and connection. ・ ・ digital signage & design agency 🖥️💫 www.prendi.com.au march theme: content