Rebel has launched their cutting-edge Accelerate Store in Bondi, with digital solutions created by Entwined & Prendi.
With state-of-the-art digital technologies, Rebel’s new flagship store delivers an enhanced consumer experience via interactivity and innovation. The 1100m² retail space engages and inspires consumers as they experience Rebel’s products like never before.
Entwined worked with Rebel from concept through to deployment, including; bringing concept to life, technology, content & interactivity, installation, plus ongoing support services.
Rebel are one of the first retailers in Australia to truly drive their brand into the future via technological advancements. With the continual rise of e-commerce and price matching, retailers need to focus their brick-and-mortar stores on providing the consumer with an experience that they can’t get anywhere else.
You can now experience the Accelerate Store at Rebel Bondi and Chatswood, which are just the start of a nationwide roll-out.
As you enter Rebel’s Accelerate Store, you control the content on a giant LED display with your body movements.
Featured at the front of the store is a 3×3 video wall displaying iconic images of the local area, accompanied with audio following consumers up the escalators.
Next, consumers are met with an interactive 5x3m LED display. Four Kinect cameras track the closest person to the display, and changes the content based on their position as they walk by.
An example of this interactive content is the stadium environment; stadium lighting turns on and off as consumers walk back and forth creating a stadium of sport environment. Similarly, audio moves across the display also following the consumer, as it jumps from one speaker to the next.
Show off your skills on the digital football field.
An interactive Catch Zone across a giant 3x3m video wall engages and entertains consumers with in-store sports games. As a player stands in front of the display, a Kinect camera tracks their body movements.
The content shows a football being kicked towards them, with the aim of the player perfectly marking 10/10 kicks. This is the perfect interactive solution for entertaining consumers of all ages.
Drive your own experience via the touchscreen configurator.
Consumers have the opportunity to browse and order over 150 products via the touchscreen Endless Aisle. They can build their own shopping list, print it out and complete the transaction at the counter; streamlining the traditional transaction process.
But not only does the Endless Aisle benefit the consumer, it gives Rebel access to more floor space as they no longer need to stock bulky items in-store.
Digital signage displays throughout the store bring leading brands to life.
Eye-catching video walls are scattered around the store, showcasing engaging, moving content.
These displays bring leading brands to life, such as Nike, Under Armour and Adidas.
Rebel now has the valuable benefit of truly understanding their consumer.
Prendi created a web backend to view real time analytics for our activations. You can view how people are using the Endless Aisle, for example see the most popular product searches over time.
You can see how many people are using the Catch Game and sharing on their social media.
This gives Rebel valuable information on their target market preferences, movements and habits.